How sure are you that you are “building the right thing?” How often do you validate your assumptions versus simply measuring your progress? While agile methods often help organizations build products faster, many software teams get hyper-focused on points completed over real value delivered – or, more important, learning about customers and validating product ideas. Some people obsess over “backlog grooming,” but still produce weak stories that do not provide the context needed for teams and programs to deliver valuable products.

Register for this free, 2-part webinar series for concrete tools which you can apply immediately! Plus, you can earn 1 PDU credit per session!

Part 1: September 16, 2:30-3:30 p.m. EDT - David Hussman, agility coach, instructor and owner of DevJam, and Lowell Lindstrom, VersionOne vice president, services will explore:

• Pragmatic tools and techniques such as personas, ideating with examples, story mapping, customer journeys, and other Lean UX tools
• Insights from initial discovery to continuous product learning for teams and program managers using Scrum, Kanban or any other collaborative and incremental style of product development
• Ideas for creating product development teams and communities that challenge, augment and expand simpler ideas like Scrum

Part 2: September 23, Noon-1 p.m. EDT - Bob Vincent, VersionOne product manager, and Andy Powell, VersionOne product evangelist, will discuss how the VersionOne agile application lifecycle management (agile ALM) platform supports continuous product learning - from ideation to delivery. You will see:

• How to capture the voice of the customer
• Benefits of using VersionOne at the feature level
• How to effectively incorporate continuous product learning into agile project management
• How to supplement your agile projects with insights from Lean UX and other user-centered-design methods

These sessions will include a combination of presentations and interactive participation, so please come ready to engage, learn, and challenge the status quo. From simple to complex, all questions are welcome.

Continuous Product Learning:
Story Maps, Customer Journeys and Tools for
Validated Learning
Part 1 – September 16, 2:30-3:30 p.m. EDT
Part 2 – September 23, Noon-1 p.m. EDT
David Hussman has been teaching and coaching agility in companies of all sizes around the world for more than 10 years, and is passionate about helping teams improve their product design, development and learning skills. David’s company, DevJam, provides coaching and courses for development and product development teams. When he is not coaching or teaching, David is speaking at conferences and publishing to a variety of sources. He has contributed to several books, as well as helped to create agile curricula for The University of Minnesota and Capella University.
Lowell Lindstrom is among the early pioneers of agile and has been deeply involved in developing and deploying software products for nearly 30 years. Before joining VersionOne, Lowell led the Oobeya Group, an agile and lean services firm he founded to help organizations succeed at agile adoption. Prior to founding Oobeya, Lowell was a partner at Object Mentor, an organization that helped launch the agile movement and developed partnerships that laid the groundwork for the Agile Manifesto and formation of the Agile Alliance. Lowell holds a bachelor's degree in computer science and a master's degree in management from Northwestern University.
Bob Vincent is focused on the core VersionOne product and improving the user experience. Bob has more than 20 years of software development experience, including over 10 years of practicing Extreme Programming (XP) and employing other agile and Lean processes. Bob received a bachelor of science in Computer Science from the Georgia Technical Institute.
Speaker Biographies
During his 12-year career in the software development industry, Andy Powell has assisted in numerous 500+ person agile tool rollouts with companies such as Siemens, Adobe, EMC and Sabre. Currently, Andy is fulfilling his passion for making agile easier as the leader of VersionOne’s Customer Success Program. Andy is a SAFe™ Program Consultant and Certified ScrumMaster.