- Composing products with personas.
- Bringing user roles into the planning stage of development. "As a [role] I need [story] so that I can...
- Identifying the relevant personas. Creating personas. Putting the users back into user stories.
- Persona driven story mapping.
Presented by David Hussman of DevJam. David has created software for digital audio, digital biometrics, medical, financial, retail, and education. He is a senior consultant with the Cutter Consortium, and for the past 7 years, has coached Agile teams internationally. David contributes to the international Agile community in books, curricula, and at conferences, and he is currently writing a book for the Pragmatic Programmer series. www.DevJam.com.
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Personas have that stickiness that sticks. With a pragmatic focus, this session covers simple and powerful techniques for crafting personas and using them to drive value into your development stream. The session will start with an overview of what personas are and how they provide value. We will create personas and discuss possible sources of information and potential authors. Once we have created a few personas, we will explore how they can be used to craft stories, create acceptance tests and help keep the user’s experience in the minds of the development community.

